Trekstock live brief

360 Campaign

As part of a university project, Fashion Communication students took part in a live project, collaborating with the charity Trekstock. Our brief was to create a 360 fundraising concept to be launched in the month of June. We were given a budget of £10,000 and had to present a pitch to our university tutors and members of the Trekstock team. Trekstock is a charity that supports young adults going through Cancer. As Trekstock is a charity that focuses on young adults, I wanted to make my proposal appropriate to a similar age group therefore for this brief, I came up with the idea of a ‘Fund Fest’ which allowed the public to host their own festival. The £10,000 budget would be mainly spent on a launch event to promote the concept and to encourage the public to take part.