Welcome to my online portfolio
Internship with Fashion Scout Events and Graduate Fashion Week
As part of my degree, I was able to complete a year in industry as part of a placement programme. I was extremely fortunate to gain my placement with Fashion Scout Events and Graduate Fashion Week, which enabled me to experience the fast paced fashion events industry. My main role during my placement was a PR & Communications intern which allowed me to work closely with the PR manager to learn about all of the planning processes behind hosting an event. I was also able to work during LFW as a front of house runner, seating VIP guests and looking after designers backstage. As well as working in the PR team, I also collaborated with the digital team by designing graphics, posters and writing articles for their websites.
Kristel Kuslapuu Press Release
Press Release written for Fashion Scout's Ones To Watch winning designer Kristel Kuslapuu
5 ways to practice self care during deadline season
Article written for Graduate Fashion Week
With now less than one month until GFW18, here at GFW HQ we know that deadline season is fast approaching, and that nerves are running high. In association with #MentalHealthAwarenessWeek, and following from our piece ‘Is there too much pressure on fashion design students?’ we want to share with students our top 5 ways to practice self care during such a demanding time.
Celebrating International Women's Day
Article written for Graduate Fashion Week
Today all over the world, International Women’s Day is being celebrated! Here at Graduate Fashion Week, we want to share our acknowledgement of our thoughts on the importance of today, especially within the fashion industry.
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Despite being 2018, with now over 100 years since the suffragettes fought for votes for some women, it has been proven that women are still struggling for equality. Gloria Steinem, American political activist and feminist once said “The story of women's struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights."
Fashion Scout Masterclass GIF
As part of my internship, I worked alongside the digital team to design and create graphics and animations for their social media platforms.
The Top Toni & Guy Backstage Looks
Article written for Fashion Scout Events
Fashion Scout were delighted to welcome back Toni & Guy for our SS18 season, celebrating their 27th season as official hair sponsors of London Fashion Week. Starting in London, the now global business has over 485 salons across 48 different countries. Renown for the outstanding services they provide and products they work with, Toni & Guy has won 66 British Hairdressing awards, and 113 product awards, voting them ‘Best Avant Garde’, ‘Most Wanted Creative Talent’ and ‘Franchise of The Year’ to name a few. The creative innovators of Toni & Guy designed unique, unusual and inspiring looks for our SS18 catwalks and presentations depicting the individual character and personality of each of our wonderful designers.
Fashion Scout's 2017 digital Christmas card
To help out the Fashion Scout team, I was put in charge of making and designing their digital Christmas card for 2017. This was send to all their designers, sponsors and friends via email. (Also as a method to use less paper and save the environment.)
Fashion Week Countdown
Prior to Fashion Week, the digital team designed countdown's that could be put in their online newsletters and social media platforms. This '2 week countdown' is a GIF I had designed for Fashion Scout.
Pioneer Magazine: Fashion Conversation X Fashion Scout
Article written for Fashion Scout Events
Fashion Scout partnered up with The Fashion Conversation for SS18 to create our Pioneer magazine, debuting to give the audiences of Fashion Scout an insight into our emerging talent and designers. Pioneer, deriving from Fashion Scout’s mission to discover new talent in the fashion industry was created to allow the audience to find out more behind the innovative artists that they only see a glimpse of on the catwalk. Behind the creative chaos that is Fashion Scout, are inspiring, original designers that each have their own stories which are told on the catwalk. Pioneer magazine is a platform that allow Fashion Scout to share more than just what is shown on the runway.
Graphics
My internship with Fashion Scout Events and Graduate Fashion Week taught me a lot about the fashion event industry and also increased my skill set hugely.  I am now significantly more confident in my writing ability and was also able to teach myself how to make visual graphics and animations.
